Case StudyMedia Relations: City Theatre
The Challenge
As City Theatre’s sole public relations consultant, ARO Communications needed to drive sales to its premier Summer Shorts program.
Insights
Beyond simply utilizing a standard media list of traditional outlets, ARO Communications also pitched influencers, podcasts, and other emerging media actors in its network to broaden City Theatre’s audience.
Execution
Wrote and distributed a tailored press release targeting a strategic list of South Florida’s top outlets.
Results
Acquired 48 media hits, surpassing the previous year’s record of 36, including YAHOO News, The Miami Herald, El Nuevo Herald, Time Out, NBC6, American Theater, AXIOS and the Miami New Times. Reached a potential audience of 94,698,385. ARO Communications was rehired the following year.
