Case StudyExecutive Positioning: Mambu
The Challenge
Mambu, a Dutch SaaS finance platform, sought to rapidly expand its operations in Latin America without any prior regional brand visibility.
Insights
Finance SaaS in an esoteric subject unlikely to garner Tier-1 attention. Mambu should prioritize an intense executive positioning campaign targeting bank chief technology officers (CTOs) via owned and earned media.
Execution
Produced a rigorous content schedule of op-eds, bylines, and deskside interviews targeting financial trade outlets coupled with a complete revamp of Mambu’s executives’ LinkedIn profiles, posts, and posting cadence. Submitted Mambu executives to industry awards and speaking engagements.
Results
Mambu’s executives dramatically increased their social media visibility and engagement and were invited to speak at premiere regional engagements.
