Case StudyActivations: Debris Free Oceans
The Challenge
Debris Free Oceans (DFO) needed to educate new audiences on the importance of Miami’s litter and marine trash problem.
Insights
A hyper-specific focus on authentic South Florida bilingual language and humor will attract a wide audience DFO had not previously reached.
Execution
Planned an activation targeting Miami singles designed to garner earned media coverage alongside a viral social media campaign.
Results
Earned coverage in the Miami Herald, AXIOS Miami, and The Miami New Times, among other online and broadcast outlets. 112,900 social media impressions. Sold 97 event tickets. 210 new Instagram followers.
