Case StudyMedia Relations: Cirba Solutions
The Challenge
Cirba Solutions was a battery recycling company with a completely new brand. It had absolutely no visibility throughout its industry while competitors dominated all relevant earned media and thought leadership conversations.
Insights
The company needed to implement an aggressive earned media strategy to establish its spokespeople as the go-to experts in battery recycling.
Execution
Conducted media training with company executives. Produced comprehensive trade and Tier-1 media lists and an intensive, news-relevant pitching schedule.
Results
Within four months, Cirba Solutions went from zero industry visibility to matching and even surpassing competitors’ coverage.
