Case StudyCommunications Strategy: Shedd Aquarium
The Challenge
Shedd Aquarium, one of Chicago’s most storied zoological institutions, wished to build its brand and donor base in South Florida.
Insights
Shedd needed a comprehensive analysis of its existing and potential donors as well as an authentic set of messaging guidelines to reach them.
Execution
Conducted over a dozen IDIs with Shedd staff, donors, and scientists. Produced a tailored media list, Key Messages document, executive positioning schedule, and landscape analysis to elevate Shedd’s brand.
Results
Shedd has reactivated and expanded its donor base and begun collaborations with local institutions to elevate its brand among key South Florida audiences.
